Projects Advised / Sold – Ras Al Khaimah, UAE
- Al Marjan Island – La Mer
- Al Hamra Village – Aila Homes
- Mina Al Arab – Edge
Each project was selected based on:
Prime and strategic locations
Strong long-term demand drivers
Clear intrinsic value with downside protection
Investor Wealth Creation (Mark-to-Market)
Our advised projects have demonstrated strong early-cycle performance:
La Mer: ~150% appreciation in 12 months
Aila Homes: ~33–40% appreciation in 5 months
Edge: ~20% appreciation in 1 month
These outcomes validate our belief that disciplined underwriting and early positioning in quality assets can deliver superior risk-adjusted returns.
Mark-to-market performance is indicative and subject to market conditions.
Our Investor Base
You Are Known by the Company You Keep
The strength of Serenity Homes lies in the caliber of its investor community.
Our clients include:
CXOs responsible for large-scale operations and risk management
Senior partners at Big Four firms specializing in governance and financial diligence
Seasoned value investors with a long-term, intrinsic-value mindset
This collective experience reinforces a culture of calm, discipline, and long-term thinking.
Deal 1: La Mer by Elie Saab – Al Marjan Island
Developer: Arte Developers
Location: Al Marjan Island, Ras Al Khaimah, UAE
Investment Thesis
- Early-stage exposure to Al Marjan Island masterplan
- Structural tailwinds from tourism expansion and hospitality-led demand
- Scarcity of prime waterfront inventory
- Strong execution capability of the developer
Entry Rationale
- Acquired at a meaningful discount to intrinsic value
- Early-cycle pricing before broader market recognition
- Conservative underwriting with focus on downside protection
Risk Assessment & Mitigants
- Market adoption risk mitigated by strong tourism fundamentals
- Execution risk mitigated through developer track record
- Liquidity supported by growing end-user and investor demand
Outcome (Mark-to-Market)
- ~150% appreciation in 12 months
- Value realization driven by pricing normalization and demand acceleration
Deal 2: Aila Homes – Al Hamra Village
Developer: Al Hamra Developer
Location: Al Hamra Village, Ras Al Khaimah, UAE
Investment Thesis
- Mispriced residential product within a mature master community
- Strong rental yield potential combined with end-user appeal
- Limited competing supply at comparable price points
Entry Rationale
- Entry at valuations below comparable market benchmarks
- Clear margin of safety embedded in acquisition price
- Favorable risk-adjusted return profile
Risk Assessment & Mitigants
- Demand risk mitigated by established community infrastructure
- Pricing risk mitigated through conservative underwriting
- Liquidity supported by both rental and resale demand
Outcome (Mark-to-Market)
- ~33–40% appreciation within 5 months
- Thesis validated through rapid price discovery
Deal 3: Edge – Mina Al Arab
Developer: RAK Properties
Location: Mina Al Arab, Ras Al Khaimah, UAE
Investment Thesis
Early participation in a high-quality, master-planned waterfront community
Strong end-user demand and brand strength of RAK Properties
Long-term appreciation potential driven by limited coastal supply
Entry Rationale
Timely entry during early launch phase
Pricing advantage relative to intrinsic value and future supply
Focus on capital preservation with near-term upside
Risk Assessment & Mitigants
Early-stage risk mitigated through developer credibility
Demand risk offset by strong pre-launch traction
Conservative assumptions embedded in underwriting
Outcome (Mark-to-Market)
~20% appreciation within 1 month
Immediate uplift reflecting demand strength and disciplined entry
Disclaimer: Mark-to-market performance is indicative, subject to market conditions, and not a guarantee of future results.